
I walked by this old quilt hanging near the bathrooms of the Westfield Valencia Town Center mall on Saturday and, after pausing to reflect, I got a little teary-eyed and nostalgic for the SCV of the mid 90s.
It was a time of more certainty and simplicity as far as local politics were concerned. You had the smart and aggressive cowboys at Newhall Land enjoying the realization of a built-out, high-quality Valencia, a successful mall, and the new people that attracted. On the other hand you had cranky no-growthers and reasonable slow-growthers who would populate the Tell It To the Signal column with rants about NLF. Then you had a young and spunky city with an inspiring, up-from-your-bootstraps tale of self-determination against the will of the nation’s most populous County.
The years were 1992 to 1996 and they were heady days indeed. Everything was truly local, from the hotshot developers at Newhall Land to the new City (located just across the street!) to The Signal. The quilt proudly reflects this, showing off the institutions our community is proud of from local school districts to CalArts, COC, Magic Mountain, the paper, and more.
Those institutions are still here, but you can’t help but feel things have changed for the worse nowadays. Henry Mayo’s company was bought by those sharks in Florida (Lennar) who promptly ran the proud SS Newhall Land aground after the boom years. Then came the confusing BK process (I think I remember blogging about rumors that Arab sheiks were going to acquire a piece of NLF), the divestment of many properties (but not Newhall Ranch) and finally the entrance of Five Points Communities and some Orange County dude named Emile Haddad.
Orange County? For real?
To top it off, Newhall Land moved out of its iconic building on Valencia Blvd and to a new, generic building on the west side of town, where its destiny lies.
The same is true of Magic Mountain. Controlling ownership has changed a few times since this quilt was made, and each time it was easy to feel as though an important part of our local economy and LA County’s mental map was becoming a little less certain (especially when some were making noise about leveling the park and building homes on it!)
The Signal? Well, it has remained The Signal and nothing’s going to change for that paper so long as its owned by Morris in Georgia.
And finally, the mall itself has changed. It used to be an SCV original article. Who can forget the awesome murals that hung all over the mall? The ones in the old food court were particularly beautiful; I remember staring at them while on my lunch break when I worked at the old Sweet Factory.
Now our Valencia Town Center mall is just another franchised property owned by the Aussie outfit Westfield. The murals are harder to find and are featured less prominently, and the quilt above is still located near the bathrooms. Oh sure they built Town Center Drive and the Patios, and it all looks nice and has some great shopping, but I can’t help but feel it’s lost a bit of its original character.
Maybe I’m just a jaded online shopper who has a romantic view of the SCV of the 90s but I remember when the mall opened and it was a special day. We finally had our own mall. And I, as a teen, liked to cruise it. Perhaps the quilt reminds me of that as much as it reminds me of the SCV back then.
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