It opens this Saturday:
A reader reflects on what it could mean for SCV:
Love that Apple is putting a store in Valencia. As mentioned in your previous thread, it’s bigger news than most observers would imagine. People flock from all over So Cal to go to the Northridge store and I expect similar traffic to this Valencia store. It’s a huge win for SCV that should not only bring in more local business to its retailers, but also contribute to the notion that Valencia/SCV is “the place to be” for home shoppers.
I concur. I think this will bring a lot of foot traffic to the Patios and that can only be good for Westfield Town Center Valencia (or whatever they’re calling it these days) and good for the City. Just think, a portion of all those high-priced aluminum gadgets will go into the City’s coffers. Score!
But more than that, it does signal SCV can accommodate the higher end retail segment. That’s already been proven by the opening of the Williams Sonoma store (the Apple Store of the food-conscious world). By opening a store in the SCV, Apple is telling other upper-end retailers that, “Hey, the SCV is untapped and fertile. Go there. You’ll find success.”
I’m going to be out of town on Saturday unfortunately, but I predict some pretty solid crowds for the opening. I hope some of you will take pictures and email them to me from your fancy iDevices.
A little secret: even though I’m a PC guy, I was at opening day of the Apple Store in Glendale way back in May of 2001. I have the T-Shirt to prove it. I treasure it alongside my BeOS T-shirt, a Windows Server t-shirt and other excellent computer memorabilia.

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