Mayor Frank Ferry just sent out a December 2009 letter to residents in which he touted the City’s recovery efforts, the forthcoming completion of the Cross Valley Connector, and more.
Then he dropped in a reference to www.MayorDude.com, the city-wide campaign that started earlier this year to get youth interested in local goverment:
I’ve also enjoyed getting to know more of our young people through our mayordude program at www.mayordude.com. This fun website has allowed me the opportunity to connect with many of you. It is also linked to my Facebook page and Twitter, providing more opportunity to share with you what is happening in our City, as well as to hear from you about what you are thinking about. Once again, my thanks to you for your support and participation in our City.
I think the City rightly deserves some kudos for the Mayor Dude program (even if it feels like they never would have allowed another rotating Mayor to benefit from it) because it did get youths involved with local government. Browse the monthly chats the SCV’s youths had with the Mayor and you’ll see it was quite the ‘teachable moment’ for our precious precious young ‘uns.
But that was then and now we enter the City Council campaign season. I know it may seem early, but it’s not. We already have two announced candidates -David Gauny & TimBen Boydston- and all three incumbents are starting to organize and kick off their campaigns.
Now all incumbents enjoy certain advantages; I won’t begrudge Ferry for sending out updates to residents as part of his Mayoral duties, but the Mayor Dude campaign is way beyond that. It is more like a city program than a function of the “Mayor’s Office.” In the mind of the public, it makes Ferry seem more than he is; instead of Frank Ferry, City Council candidate, he is now and continues to be simply Mayor Dude, a title which makes it seem like the Mayor position is a separate, electable position (it is not, it rotates among all council members).
So City of Santa Clarita: time to put the Mayor Dude campaign to sleep. Or perhaps winter hibernation. Remove the references to Frank Ferry the council candidate and put a question mark over his face until next year, after the elections.
It’s only fair.
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