Gas prices are rising, approaching scary levels not seen since 2008, according to my own anecdotal, completely unqualified observations.
But the AAA backs me up. We’re on a 12 month peak and prices continue to rise. Just today I saw a gas station near a freeway charing $3.79 per gallon, less than a quarter from $4.
I know. I’m sorry.
But that is the reality. Alternative fuels & transportation -whether electricity, solar, hydrogen, a train, bus or even your legs or your bike- won’t be considered economically feasible (or convenient) for most until the cost of gasoline makes such options look more attractive. There’s definitely a sweet spot for most consumers, and it looks like this:
We saw the same behavior here in Southern California in the summer and early fall of 2008. From a post I wrote back in June of 2008:
Today, Metrolink announced record ridership on its several LA Area lines as some 50,232 commuters used the heavy-rail system on Tuesday to get to work. That’s a 15.6% increase over the same day last year and is an all-time record for the 15 year old rail operation.
Ridership is up in other areas and on other systems throughout Los Angeles as well. Metro rail says over 7 million people rode the Red, Blue and Yellow lines in May, also another record.
Single-passenger commuters, meanwhile, must be enjoying the freeways a bit more- CalTrans says traffic on California freeways dropped 1.5% last month, according to the Times. That accounts for a billion fewer miles traveled by car.
Of course, that all changed by fall of 2008. The rapid and complete collapse in gas prices in the latter half of 2008 has never been explained satisfactorily in my opinion, but it looked like this:

That’s right. From above $4 in July to less than $2 in December. Such rapid price swings can’t be the result of simple supply and demand. But the cheap prices were celebrated even if they only delayed the inevitable. Consumers reacted predictably. Here’s a woman from a Signal report in late 2008:
Tetyana Shavez, 27, was driving her Cadillac Escalade from Modesto to Los Angeles to visit friends.
“I’m very happy that I can afford gas, because I have a big car,” Shavez said. “I love the gas prices. I’m so excited, it’s just so convenient. (It was) like $100 to fill up and now it’s $45. I love it. It definitely gives the freedom of traveling.”
Ronald Reagan once praised the freedom automobiles give to their owners. But it’s clear that there’s a sweet spot for most Americans. We love the freedom the automobile gives us, but once gas prices rise too high, our cars don’t feel so free anymore. Indeed, it starts to feel as if we’re working for our cars, rather than our cars working for us. Maybe, with the release of cars like the Volt and the Leaf, we can have our cake and eat it too. Until then, consider alternatives. You might like it.

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